Wednesday, April 4, 2012

The BIM Server Blues

Have you seen Graphisoft's recent marketing material?

The BIM Blues!!!

You can watch the latest one from here:

I loved it!

Marketing should not be only about the product! It should also reflect the "personality" of the company as well and BIM Blues does it very well!

In my opinion, it shows Graphisoft
- is good at whatever they do
- has an artistic side
- team is fun
- enjoy what they do

What else can you want from your marketing team?:))

Diyane Koseoglu