Thursday, January 19, 2012

Contractors! Please do not fall into the same trap as I did!


One of the strangest organization type in the world!

Especially in the Middle East contractors are gigantic organizations and their internal communication is quite weak!

You would assume a technology such as BIM, which brings clarity to the project and provides better communication would be immediately adopted by contractors.

No! Not at all!

Contractors are usually the latest adopters of any kind of technology. They do not "like" the word "change" at all.

Another thing that I have noticed about contractors is, they prefer micro management to macro management.

Everyone is interested purely on the benefits that BIM can bring to their own project or department. No more no less! They do not care about looking at the big picture!

Let me give you a solid example.

Think about a room of contractors. 100 - 120 attendees listening a 2 days conference on BIM!

They watch presentations about BIM usage for each phase of the project... from design to facilities management...

Guess what is the most popular question at the end?


Well, in order to have 4D you need to have 3D model. Once you have the 3D model you can easily go for 5D.

Wouldn't it be wiser to look at the whole picture and see what BIM can bring to the whole life cycle of the project?

"No, I am only interested in 4D"

Well, what to reply to this now?

This reminds me of myself during Dubai Shopping Festival (DSF).

Last year, we decided to buy a TV during DSF. I am not much of a TV watcher actually so I was not very interested in specs. What attracted me was the gifts they were giving with the TV.

One offer was 15% voucher! Yihuuu! I can buy whatever I want:) 300 packs of brownie for instance:))

The other was free PlayStation with Move! Yihuuu! It's really fun!

Another offer was 3D Glasses! Yihuuu! I can watch Nemo in 3D:)) Can I conect it to my computer and view BIMx Models in 3D??

All these toughts were going through my mind and then I noticed that I wasn't focusing on the actual item we are trying to buy for the family but focusing on the item that I would enjoy:))

Very selfish of me:)

Contractors! Please do not fall into the same trap as I did! Remember BIM is a process which can benefit all phases of the project, and not just your project but the whole company!

PS: For the curious ones, we bought the one which gave 15% voucher but I did not buy brownie with all of it:)))

Have a great weekend!
Diyane Koseoglu